Intraclass #15

TOPIC: Opportunities E-Business

OBJECTIVE: RankBrain

DEVELOPMENT

RankBrain is an artificial intelligence system (and therefore machine learning) that helps Google process some of its search results, particularly rare or unique queries. It was launched in early 2015 and Google uses it globally. It is an SEO factor of the most important.

With the implementation of this system and with the algorithm constantly learning it is logical that the trends of the keywords change very quickly, which will make some SEO workers go crazy. Therefore, the strategies should not be so rigid in terms of the positioning of a specific keyword, but rather that we should be more flexible and open to possible changes.

RESULT :

Gather information from the world Offer in a relevant and organized way for easy access

Intraclass #13

 TOPIC: Positioning of search engines SEO.

OBJECTIVE: Analyze the SEO search engine positioning.

DEVELOPMENT

SEO Cycle.-

1. Investigate Keywords.

2. Analyze competition.

3. Analyze website.

4. Improve website.

5. Submit website.

6. Monitor rankings.

7. Report reports.

8. Generate links.

SEO Tools.-

- MOZ

-SEOBOOK

-SEOQUAKE

-GOOGLE KEY WORD TOOL

-WEBSITE GRADER

-SEO SCORES

-SEOSITE CHECK UP

RESULT

It was possible to analyze the cycle of SEO positioning strategies, as well as explain about SEO tools.

Intraclass #12

TOPIC: GOOGLE SITES.

OBJECTIVE: Create a web page for the tourist promotion of the JUMÓN Parish.

DEVELOPMENT

Create a Google site.-

1. On a computer, open the new version of Google Sites.

2. Bottom right, click Create.

3. Add content to your website.

4. To post the changes, click Publish up on the right.

Make a copy of a website.-

1. On a computer, open the website you want to copy in the new version of Google Sites.

2. At the top right, click More More than Duplicate website.

3. Under "File name", type a name for the copied website.

4. Optional: To change the website's location, click Change.

5. Click on OK.

Name a website.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click on Site without title.

3. Enter the name of the file on your website.

4. Press the Enter or return key.

Change the name of a website.-

1. On a computer, open the new version of Google Sites.

2. Find the site to which you want to change the name.

3. Click on More then Rename.

4. Write the new name and click OK.

Add a title.-

1. On a computer, open a website in the new version of Google Sites.

2. Top left, click

3. Enter the name of the website.

4. Press the Enter or Return key.

RESULT

poner ell enlace de la paguina “vincular”

Intraclass #11

TOPIC E-business opportunities.

OBJECTIVE: To efficiently use TICS in business management.

DEVELOPMENT

GOOGLE PENGUIN.-

 It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains, and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone 

started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

The improvements that implement the algorithm include a better detection of links of little value, bought, in networks of articles, directories and basically 

any dynamic that implies trying to modify the profile of links of your web. The best way to ensure that Penguin does not penalize you is to respect 

Google's guidelines and passively generate links through your content.

SEO.-

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have turned 180 degrees to what was understood by SEO until recently. Now with SEO pursues what Matt Cutts himself qualifies as "Search Experience Optimization" or what is the same, "all for the user."

Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance

The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user's own experience. The more a content is shared, the more users have found it useful.

Result

It was possible to understand what an SEO strategy and an SEM strategy consists of. And what is the PENGUIN CLAULER.

Intraclass #10

TOPIC: Opportunities E- Business

OBJECTIVE: To use on-line and off-line strategies for the promotion of tourist attractions. 

 RESULT:

A blog was created to share information about the tourist destination, in addition to flyers and 

advertising spots for its dissemination.

Intraclass #09

TOPIC: Oportunities 

OBJECTIVE: 

Marketplace

is a web space managed by a company that allows other companies to get new suppliers or customers for your products, so how to develop commercial networks to facilitate the negotiation.

Services

Tools

Cloud Computing

private cloud

specially designed for the user so that services and resources are better managed.

public cloud

designed for the common user and with general applications. an example is google apps that rent computing capacity and services.

Electronic administration

It is the incorporation of information and communication technologies in public administration.

Result

some oportunities that we can take advantages for create a company that help to be different.

Partial Lesson #01

Intraclass #08

TOPIC: Infogram of e-commerce between Ecuador and China.

OBJECTIVE: 

Result

know the relationship in the e-commerce between Ecuador and China 

Intraclass #07

TOPIC: Strategies E-Business

OBJECTIVE: 

Concept of strategies 

It is a process of analysis in a competitive environment where there are threats and opportunities that can be resources or internal capabilities and once put into practice is a sustainable competitive advantage that generates extraordinary returns.

Companies that have used logistics strategies:

FedEx Express

DHL

Seur

nacex

considerations when internationalizing

languages

custom 

weather

Result 

know about companys that are succesfull and the strategies that we can use to do the same.

Intraclass # 06

TOPIC:  Strategies E-Business

OBJECTIVE: 

Concept of strategies

It is a process of analysis in a competitive environment where there are threats and opportunities that can be resources or internal capabilities and once put into practice is a sustainable competitive advantage that generates extraordinary returns.

Objectives to propose a strategy

Financial

Customers

Internal processes

Increase

The client and the Ebusiness

The eight principles of e-business

-know the customer

-multichannel interaction with the customer

-customize the customer experience

-optimize the value of each client

-focus on 100% of costumer satisfaccion 

-global e-business architecture, focused on the customer

-extend the ecosystem

-Organizational culture on the excellence of e-business

Delivery logistics

cellar

home delivery

inventory system

Result

learn about how create a business different from others and that is succesfull.

Intraclass #05

TOPIC:  E-business today.

OBJECTIVE: Analyze the current situation of electronic businesses and their trends, to generate valuable ideas for tourism entrepreneurship.

KEY TRAIN MANIFEST ANALYSIS, THE 95 THESES

The interesting thing about this is that it was published just after the "Bubble of the dot com" exploded, a moment in which there was a rapid growth of shares in companies linked to the then new Internet sector and the so-called New Economy. But with the passage of time, the vast majority of these organizations went bankrupt due to flaws in their business models.

The Cluetrain Manifesto collects and organizes the learning that was obtained from this financial catastrophe. And he laid the foundations for what we currently live with social networks and hyperconnectivity.

The 22 immutable laws of marketing.-

ü  Law of Leadership.

ü  Law of the Category.

ü  Law of the mind.

ü  Law of Perception.

ü  Law of Concentration.

ü  Law of Exclusivity.

ü  Law of the Ladder.

ü  Law of duality.

ü  Law of the Opposite.

ü  Law of the Division.

ü  Law of the Perspective.

ü  Law of Line Extension.

ü  Law of Sacrifice.

ü  Law of Attributes.

ü  Law of Sincerity.

ü  Law of Singularity.

ü  Law of the Unpredictable.

ü  Law of Success.

ü  Failure Law.

ü  Law of the Sensationalist Note.

ü  Law of Acceleration.

ü  Law of Resources.

Electronic commerce revenue models.

ü  For advertising.

ü  For sales.

ü  By affiliation.

ü  By subscription.

ü  Freemium.

RESULT:

To achieve success in electronic commerce is very important advertising, so you must apply the 22 laws of marketing.