TOPIC: Consumer psychology
OBJETIVE: Analyze behavior of consumer before a sale and a product.
Personal influencers
-motivations
-religious beliefs
-personality
Social influencers
- culture
- sociodemographic profile
-social class
-reference groups
security web
how do you reconize a security web?
there are many options that you have to see before to take a desition, for example: the web page have to have the next caracterictics.
-https
-ssl
-web reputation
- certifications
RESULTS
we learn about what is the behavior of consumer and tips for know a secure web page, this is good because we can create tourist packages according to tastes and consumer preferences for another hand web page because we could trust in online purchases with this tips.
TASK
SLIDES FOR EXPOSITION
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